How to Use Television Advertisements for your Business in 2023?
Introduction
Advertisement is one of the important parameters to expand your business. Social media platforms have become one of the most effective ways to advertise any product. Interestingly, many small businesses in our country and around the world have grown rapidly by just promoting their unique products on various social media accounts.
Now, promoting or advertising your product in the right way and at the right time to the right people matters the most. The business owner must know when and how to advertise products to the right customers in the market. If you have no idea then, do not hesitate to take help from experienced ones to advertise your product on television channels.
Moreover, to survive and grow in the market a business needs customers. Now, to attract customers the product delivered from you must be promoted. Promoting or advertising through television channels has become quite effective these days. The majority of people still watch television and that is one of the best ways to gather the attention of customers. Further, in this article, we will talk about how to use television advertisements for your business.
Benefits of Television Advertisements
If you use all the resources properly then all the disadvantages will automatically suppress. Advertising any product of a business through various television or satellite channels can be highly advantageous. Yes, advertising products through television channels does have some major cons but, they can be decreased if you know the procedure well.
Now, some of the advantages or benefits of television advertisements are the following:-
Large Audience
Television was invented way back in 1927 by Philo Taylor Farnsworth. Yes, initially, people did not get to see advertisements but, people did buy a television to watch their favorite shows. Interestingly, that phenomenon is still the same even in the 21st Century.
Today, almost every house around the world have at least one television minimum. Interestingly, the first official paid advertisement came out from the United States of America on July 1941. Within twenty years of inventing television people got to see their first paid advertisement.
Now, the tradition of showing advertisements after every interval started ever since. As per some reports, television shipments amounted to 202 million units in 2022. This is quite an enormous figure, so advertising a product globally would surely make you rich in no time.
Full knowledge of the product
Most television advertisements try to offer full product knowledge to their customers or viewers. Now, that is not followed when advertisements are done on other platforms. This is how a product gains attraction because consumers are given full knowledge about it. If consumers do not get a piece of proper knowledge of the product then they might not be attracted to your product. So, televised advertisements provide full product knowledge to consumers so that they do not get fooled.
Emotion and empathy
Many types of advertisements are shown to viewers and consumers. Almost every advertisement that we see are made in such a way that it connects our emotion. Advertisements are shown in such a way that consumers show empathy for the product that is being shown. It might sound funny but, we humans are full of emotions and empathy. Emotions and empathy are what drives us in our daily lives.
Grabs Attention
When an advertisement is made attractively then that will surely catch the attention of viewers. Every day sees some unique and attractive advertisements from various business companies. Yes, most of them have surely caught our attention. The young generation is the one that is targeted the most in the current century.
Process of Television Advertisement
To make an advertisement there is a long process that everyone needs to follow. A lot of time is given just to making one advertisement. The process of television advertisement is the following-
1. Pre-Production, Production, and Post-Production
This is the very first stage of making an advertisement. They are all separate but are all linked together by the creative process. This is where people come in and plans what must be done by simple mind mapping.
2. Commercial Television Production
This is the second process in a television advertisement. This is very much similar to film production but in a short length. Television commercials are created by the same people who create films. Television commercials are mostly 30 seconds long.
3. Television advertising production
This is where a lot of people come in to make the advertisement. It is not just about shooting the advertisement but, involves production and post-production.
4. Producing an advertisement
This is where a commercial producer will come in and manage all the aspects. Some of the aspects could be collaboration, creativity, arts, and many more. The whole art department will try to create the advertisement as creatively as possible.
5. Scripting an Ad
Scripting the advertisement is quite important. A good script will help gain a good customer from the advertisement. This is where the script is made which will be used in the advertisement.
6. Creating a shot
This is where the team plans to capture each scene of your TV commercial. All the good shots from every angle are captured in this step.
Shooting Schedule and creation- A final shooting date is scheduled. After the date is finalized then the ad-making starts. This is the final step to creating a television advertisement.
Cost of Television Advertisement
Initially, the television advertisement cost was quite less but, that has changed now. A 30-second television advertisement will cost more than the two-year college fee of a student. Yes, the advertising cost highly depends on where you are conducting your promotion.
The average starting cost for advertising on television is Rs 200 per 10 seconds and that can go up to a few lakhs for a 10-second advertisement. The more you pay the more creative your advertisement is made and featured on television. Moreover, this is the average television advertisement cost in India. But, the cost could be slightly higher if you are planning to make a global advertisement for a product or service.