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How much is a Decathlon Franchise Cost, what Investment is Required & Profit Margin

How much is a Decathlon Franchise Cost, what Investment is Required & Profit Margin

By Startup Authority

About Decathlon Franchise

Did you know? Decathlon is a French sports retailing company. The parent organization of this sporting retailer is Association Familiale Mulliez. This is one of those sporting retailers that are not Indian but, made a good presence in the Indian market. The company was founded way back in 1976 in Lille, France by Michel Leclercq. The headquarters of this company is located in Villeneuve-D' Ascq, France.

A person standing near decathlon franchise
Decathlon Franchise Outlet
  1. Industry: Retail
  2. Company size: 1,001-5,000 employees
  3. Headquarters: Bangalore, Karnataka
  4. Specialties: Sports Retailer

Decathlon made its entry into the Indian market way back in May 2009. Today, this sporting retailing company is present in India for more than two decades now. Interestingly, the first cash-and-carry flagship store of Decathlon was set up at Sonarpur, Bangalore. Today, Decathlon has opened up more than 100 stores across the Indian market. The head office of Decathlon India is located in Pune, Maharashtra.

Why Decathlon Franchise?

Unfortunately, Decathlon does not have a franchise model as of today. You cannot open a Decathlon franchise if you are willing to open one. Yes, Decathlon opens up stores but, they are fully opened and operated by the management team of Decathlon itself.

We could tell you why you could become a partner of Decathlon or become its active consumer. Some of the specialties of choosing Decathlon are the following:-

  • Decathlon is one of few sport retailing companies that stocks a wide range of sporting goods
  • Decathlon offers sporting goods ranging from cricket to scuba diving
  • The beginner gear offered by any Decathlon store is pretty durable
  • Other than sports products you can buy genuine backpacks, hiking shoes, camping tents, or anything that you are looking for
  • Decathlon has its research and development center so, if anyway you are becoming a part of Decathlon then you do not need to spend on these
  • Highly reduced retail price

These are some of the reasons why you could become an active consumer and a partner of Decathlon.

What is Decathlon Franchise Model?

Decathlon is quite a unique sports retailing company. The work done by this company is on a different level. Unfortunately, we cannot give you the franchise model of Decathlon because they do not have one. The company only opens up stores and fully manages and operates them.

On the other hand, the business model of Decathlon is something to talk about. The simple business model of Decathlon is they do not sponsor any sporting teams. Yes, this is the harsh truth, Decathlon does not sponsor any sporting team even being the world's largest sporting retailer.

Decathlon mostly adopts a low-margin model. This means they do not focus more on luxurious products. They use all the resources quite efficiently and properly. People say Decathlon takes 'smart costs' into account. Now, this is one of the reasons why the Decathlon is so famous in today's expensive world.

Product Categories of Decathlon

Now, if you are visiting the nearest Decathlon outlet or store then you will be awestruck with the products being sold by Decathlon. This sporting retailing company has so much to offer every sportsperson in our country. Interestingly, you will never get tired of roaming and getting the favorite gear you are looking for.

In a nutshell, Decathlon India has so much to offer when it comes to products. The products are of the best quality and with a thoughtful price tag. You get sporting products for all ages at any Decathlon store. Now, the product category of Decathlon is the following:-

  • Hoodie
  • Gym shorts
  • Gym t-shirts
  • Gym track pants
  • Gym jackets
  • Standard sportswear jackets
  • Gym tank tops
  • Sports bra
  • Gym leggings
  • Gym shoes
  • Training bands
  • Skipping ropes
  • Football
  • Cricket kit
  • Abs and balance equipment
  • Yoga mat and accessories
  • Mobility accessories
  • Rowing machine
  • Home gym
  • Exercise bike
  • Treadmill

These are some of the products that are famously sold at the Decathlon store. Now, other than these, you are offered products for almost every sport and exercise you need. Additionally, all the products are for both men and women.

Decathlon Franchise Cost in India

As of July 2020, Decathlon India has stopped offering its franchise model in India. But, you can still become a part of or a member of this sports retailing company. Now, opening a sports retailing franchise is the most expensive. You need to deal with almost every product and you need a large area for all of them to cover.

The average franchise cost of opening any sports retailing franchise in India is between Rs 5 lakh to Rs 5 crore. Now, if Decathlon starts its franchise model then you could expect the franchise cost to be within that amount. Yes, it will surely not be cheaper to open a Decathlon franchise.

Unfortunately, we cannot give you a breakdown of other costs that will be required. But, if Decathlon re-opens its franchise model in India then we will get proper details of other costs details.

Decathlon Franchise Profit Margin

When you become a part of a highly reputable business you surely invest more and earn more. The earning slab for any sporting franchise is always in demand and high. The average profit margin of any sports shop in India is between 20-50%. Additionally, if you are willing to be a part of the Decathlon franchise you might earn more.

Now, for Decathlon's profit margin, we cannot assume any figure as nothing is revealed. But, the standard profit margin of any Decathlon store is 30% which is enormous. Additionally, you can easily get your ROI within 2.5 years and not more than that.

Space Requirements for Decathlon Franchise

Space is one of the major parameters that need to be fulfilled for any franchise. The more space you have the better chance it becomes for you to earn profit. Unfortunately, Decathlon has stopped its franchise model but, we are hoping they will re-open it again.

According to some sources, it has been revealed that the minimum space required to open a Decathlon franchise is 1000 square feet. The area requirement seems fair as you need to fill in a lot of products along with furniture, furniture, parking space, billing counter, and many more.

Benefits of Starting a Decathlon Franchise

Now, being a part of a famous and well-reputed franchise increases your confidence and goodwill in the market. Confidence and goodwill are something that cannot be bought it is earned. Some important benefits are mentioned in why you should choose the Decathlon franchise. Other than that, other benefits of starting a Decathlon franchise are the following:-

  • Reputation is something that you get when you achieve a reputable franchise
  • Well-reputed companies never compromise on their products. All products sold by the company are of the best quality
  • The production process of Decathlon is amazing
  • Decathlon has a proper maintenance of its delivery, loading, and unloading system
  • All products sold by Decathlon have a good longevity

Documents Required for Decathlon Franchise

Decathlon has stopped its franchise model so we do not know what documents might be required. If you are willing to be a partner of Decathlon then you must represent a school, nonprofit gym, NGO, club team, university team, or anything. Anything that promotes a healthy lifestyle will help you become a partner of Decathlon.

Now, this is how you can be a partner of Decathlon. Unfortunately, the documents asked for will be revealed only when you apply.

How to get Decathlon Franchise in India?

You surely cannot get a Decathlon franchise in India but, the partnership program can be availed. If you only fit the criteria then you should become a part of the Decathlon sporting company.

To become a partner follow the steps below:-

  • Visit the official website and you will get a form https://docs.google.com/forms/d/e/1FAIpQLSe_H6r_beLdp4hDG4tzbwmDylKMACtL0Ff6JFAqiBVXcd_njg/viewform
  • Fill this form with the correct details
  • Make sure you re-check all the details and submit them
  • A concerned team will contact you shortly

Decathlon Company Contact Details

  • Decathlon Customer care- 76767 98989
  • Website- decathlon.in
  • Email ID- [email protected]
  • Address- Survey No 78/10, A2, Chikkajala Village Bellary Road, Bangalore KA 562157