Unstop put CVs of DU students at metro stations !
Why did Unstop put CVs of DU students at metro stations? Here’s the scoop behind how
the brand took over DU for a day! “CV station pe aapka swagat hai. Future ke darwaze khul rahe hai!”
Unstop's unique Strategy
Delhi University students’ resumes are now featured on metro stations! The Delhi-based startup, Unstop (formerly Dare2Compete) which went viral after featuring on Shark Tank India Season 2, rolled out an
OOH campaign in the North & South Campus of Delhi University to celebrate students.
For the first time ever, resumes of students were put up on metro stations and outside colleges to
showcase what an ‘Unstoppable Resume’ looks like.
“Indian talent is running the world and a student is much more than their traditional CV. At
Unstop, we give talent the center stage, where employers are the audience. We give them the
opportunity to leverage our offerings to become #Unstoppable.
Each member of our ~5Mn community is poised to make headlines just like this latest attempt from us. ”, said Unstop’s Founder & CEO, Ankit Aggarwal.
Unstop has used metro stations to highlight the resumes of students like Aditi Aggarwal from
FMS, Ananya Chopra from Sri Venkateswara College along with targeting popular food outlets
around the North and South Campus to attract students.
There were also cutouts that gave these students a chance to get pictures and post them on their social media handles. This campaign focuses on creating awareness about the opportunities on the Unstop platform by putting the spotlight on the students who’ve used it to showcase their talent by excelling in a
multitude of opportunities.
As seen on Shark Tank India, Unstop is a platform that helps talent meet opportunities by connecting students across domains in Bharat to a world of opportunities across the globe. It is a full stack tech platform where students can learn, upskill, showcase their talents, gain CV points & get hired while unlocking their true potential.