How RCM Makes Money – Business Model, Revenue Sources Explained
About RCM Business
The establishment of a business has its unique way to come out in the market. Every business that has established itself in this competitive market has an interesting story or reason behind it. Similarly, we have RCM Business, which is an online marketplace of multi-category products.
If you have not visited this online website or platform then you will be surprised to know that, this company sells products starting from apparel, footwear, health care products to agricultural products. Yes, all the products sold by this company are quality-checked and they are all approved by various testers.
But, the main question that arises is how RCM business started their journey in the market today. This company started its operations way back in 2000. It was when this company started with only one primary product. Textile RCM was started with a huge mission and vision in one city.
Just two years later, RCM Business introduced FMCG products and opened up five regional warehouses across the country. Slowly, this company started growing in the market. Three years later in 2005, RCM Business entered its manufacturing of FMCG Products.
Other than this, they even launched 30 new daily household FMCG products and also started their operations in 16 new states, and already opened up 36 regional warehouses. In the same year, they started the exclusive and highly profitable franchise model by the name of the Pick-Up Centre. This is how the company saw major growth over the years and today, it is one of the best leading direct-selling companies in India.
They currently have more than 20 million direct sellers. Other than this, the company also offers Indian citizens an opportunity to run and operate their own businesses by selling more than 400 top-quality products.
RCM Business Model
This company’s business plan or business model is what makes them unique from any of its competitors. Because of its superior products and service quality people have chosen and trusted this business over any of its competitors in the market. Even though the business plan or the business model of this company is very simple yet, it has attracted lots of customers in the country today.
Whenever a customer purchases a product from this company, it means they associate themself with the company. The customer pays the price and is further given a certain amount of discount. In this system, an opportunity is given to interested persons to make purchases as per the plan of the company by helping others as the benefits offered are all interrelated.
The consumer takes proper decisions to buy a product(s) not because of the advertisements done by the company but, due to the quality of the product(s) or the satisfaction of other consumers. RCM business does not require any advertisement or any kind of marketing agent, any area distributor, or retailer for selling its products and services. RCM Business sells a lot of amounts and then further distributes it to Associate Buyers as per the plan they have made.
How RCM Businesses Make Money?
Whatever RCM Business has achieved so far, it is all because of its wide range of products and services. RCM Business is generally a producer of various products and then this company sells them through an elaborate Multi-Level-Marketing strategy.
The MLM or Direct Selling Marketing strategy is becoming quite popular in the business world. This business strategy, it includes the removal of the involvement of intermediaries and companies directly market the products to end users. RCM Business is one of such dealers or companies that is following this marketing strategy. Now, selling various products and services directly to the end users in the market is how this company makes money or generates revenue.
How RCM Business Works?
A lot of its working process is mentioned in the business model of the company. If you are just a consumer of RCM Business then you can easily visit the official website of the company and get yourself whatever you want. Now, that is how the primary business of RCM Business operates and they earn money from it.
If you are willing to become an Associate Buyer for RCM Business then, you will be required to register yourself. The application form to become an Associate Buyer will be available online on the official website of the company where you need to upload all the necessary details and documents and then register yourself.
After you successfully become an RCM Associate Buyer you can get incentives on purchases (terms and conditions apply). The incentive is calculated on the purchase volume of the product. It could be equivalent to the selling price or different as may be declared by the company from time to time.
If you have followed all the rules and regulations of Associate Buyer then you will get lots of benefits from the company. Interestingly, you also get basic purchase interest, royalty bonus, technical bonus, and many more.
Is RCM Legit or a Fraud Business?
Unfortunately, RCM Business made some controversial headlines a decade ago. According to Indian Consumer Complaints Forum, many people have described this company as a fraud company selling bad quality products. They have also revealed that the products sold by this company are not the best and customers do not deserve to join in MLM or as an Associate Buyer.
On the other hand, police estimates which were done a decade ago revealed that RCM fraud is to the tune of Rs 2,000 crore. The business model of this company which was based upon networking is inviting people to become members on the payment of Rs 1500. Other than this, to avail 10% commission people were asked to recruit more people for this scheme. Moreover, this company is not registered under the Companies Act.
How to Be RCM Member?
Becoming an RCM Member is very easy. Here is the process of how one can become an RCM member:-
- Visit the official website of the company
- The application is available on the official website
- You are then required to fill in all the necessary details on the application form
- All the required documents and other details are given on this website https://www.rcmbusiness.com/Home/MarketingPlan
- Then make sure to click on the submit button
How Much Can Be Earned from RCM?
All the incentives and other royalty rates are mentioned clearly on the official website of the company. Make sure to visit this website Marketing Plan - RCM Business for more incentive details and plans. Associate Buyers can earn rewards a maximum of three times while working in this company.
On the other hand, the net profit margin of RCM business is 4.41%. On the other hand, if you are working as an employee of this company then you can earn quite a lot.
RCM Competitors
Here are the top competitors of RCM Business in the market today:-
- A.K.A Brands Holding
- Amazon
- Flipkart
- Shopclues