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Marketing Advantages of Google Pay Being A Google Entity

Marketing Advantages of Google Pay Being A Google Entity

By Startup Authority

Google is a brand that has rolled out several useful free-of-cost tools for the common people. Most of its tools are used widely worldwide and therefore have been able to gain the trust of the people. One of its entities is Google Pay which was launched back in the year 2011.

Soon Google Pay or G Pay had become a well-known mobile payment service provider. Google had the backing of its payment entity which was also one of the reasons why people felt it to be trustworthy. 

Overview Of Google Pay And Its Association With Google 

Google Pay, abbreviated as G Pay, is an online mobile payment service that has been developed by Google themselves. The primary motive of this application was to send and receive payments through a simple UPI code or ID. Now, if a user has got their account opened by registering their phone number on the G Pay platform then they can easily receive and as well as send money. 

The primary motive was to make transactions simpler for people. Though the aim was to make simple online transfers that happened directly from the sender’s bank to the receiver’s bank, the application also allowed its users to make payments in all stores that allow UPI-based transactions. 

Google Pay is directly associated with Google because Google is its developer and the company constantly works on bringing innovative changes to this payment application. If a new user wants to register himself/herself in the application then they would have to sign up using their personal Google account that has not been created for work, school, or any other organization.

Brand Recognition and Trust of Google

Google has made itself globally known as one of the leading technology companies in the world. Its magnificent services in the technical world have left its users speechless as they proved to be quite useful to them. Google brought out several free tools for their users to make their work simpler and easier which is why even large organizations utilize its services for conducting their daily businesses. 

All this goodwill of the company has helped them build trust among the people and its users. Therefore, it was obvious that anything they launched would not require much marketing effort. Google rolled out its official online payment application named Google Pay or G Payback in the year 2011 and soon was able to gain millions of users. 

The application has got 4.4 stars out of 5 in Google Play Store. The application has been able to protect the payment information of its users with multiple layers of security. The company has been known to use advanced security infrastructures to help keep the account safe for the users. Secure and fast payments are the two most important aspects that users will look for and G Pay has been successfully able to implement such features on their application. 

Importance Of Brand Recognition and Trust

Google has been able to build the trust of its users ever since they have been using multiple security on its payment application before making a transaction. Building brand recognition is important to help your audience build their trust in your product or service. Google Pay has been so far able to successfully keep its promises to its users by giving them the best online application for making payments secure. 

Google Pay, on the other hand, hides your payment details whenever you use the application. Even if you are making a payment there certain information like the bank account number and all other things remain hidden which is why they have been able to build trust among users. Your card number is also hidden throughout the transaction. This helps your account from fraudulent merchants and security breaches. 

Benefits of Being Associated With Google’s Trusted Brand

As mentioned earlier, Google has got multiple layers of security that do not allow any kind of malicious activity. Even while you use Google’s servers your data remains secure. There is an additional security feature that only adds another level of protection to the login credentials that you have got.

Even if your account has been breached, notifications are sent to you that your account has been logged in from another device and you can either allow access to it or not allow any access. Some of the benefits of being associated with Google’s trusted brand are as follows. 

Fast and secure

One of the best things about Google is that they provide fast and smooth search results which makes work easier and simpler. Google does not allow any malicious activity or something that should not be allowed for humans to be a part of to display on their search engines. Google Pay acts on an algorithm that works fast and keeps your bank details secure. 

Good customer service

Google only wants what is best for its customers. In case any customer is facing any kind of issue then Google customer service always tries to help them by providing an effective solution. Customer service has been proven to be fast and effective in solving complex problems that customers face. 

Exclusive rewards

One of the major things that attracts customers is offering attractive rewards. Google Pay brings a lot of attractive rewards that help customers get extra benefits every time they make a certain transaction. 

No hidden charges and fees

There are payment applications that charge their customers whenever they make certain payments from their credit cards or directly from their bank. In the case of Google Pay, this does not happen because you can make transactions free of cost and pay for anything without having to pay any kind of commission. 

Seamless Integration With Google Services

Google’s services are seamless and there is almost 0% chance of your work being dashed. Using Google Pay has no barriers but users must have an active bank account to sign up on the platform. The functions of G Pay have been kept as simple as possible for its users to make easy transactions. Google Pay’s seamless integration has made their application super easy to operate. 

Integration Of Google Pay With Google Search

Integration of Google Pay with Google Search is an open and cross-browser standard that replaces the traditional checkout flows by allowing retailers to request and accept any payment in a single API call. The browser acts as the go-between for retailers, users, and payment methods. It standardized the payment communication flow as much as possible. 

Integration Of Google Pay With Google Maps

Google Maps has integrated with G Pay to allow its users to cover parking, highway tolls, public transportation, and more. The integration will allow people the ability to pay for street parking and public transportation from within the Google Maps ecosystem without touching a meter or other payment device. 

Integration of Google Pay With Google Assistant

Using Google Assitant’s voice component, money transfers can be significantly beneficial and easier for its users. Google Pay has integrated with Google Assistant to make transactions easy and users can easily set up this kind of system to make easy transactions.

Users must first have to link their card or bank account to their smartphone device, tablet, or any smart home device. By contrast, Google Assistant allows you to say,’ Hey Google simply! Send Mark $20 for movie tickets.

Extensive User Base

Google Pay has got more than 150 million active users across 40 countries globally. Sundar Pichai applauded the platform for its rapid growth and hailed India’s rise. Its extensive user base proves why the company has become one of the most trustworthy brands in the world. There are many advantages that come with such an extensive user base. Let us look at some of the advantages of it. 

The Advantage Of Accessing Of Google’s Vast User Base

  • Transactions become faster because of the huge user base of Google Pay
  • There are no extra charges or commissions charged by the platform for making any kind of payment
  • Due to its vast user base, Google Pay can be used anywhere.
  • Transactions are smooth and the security is top-notch.

Reach and Potential For Rapid Adoption

The easy-to-use interface of the Google Pay platform has become its main reason for rapid adoption. Many merchants have found the platform to be beneficial which is one of the reasons that is potentially increasing the reach of the platform globally. 

Enhanced Security Features 

Google Pay offers advanced security features to its users. As already mentioned earlier that some of the crucial information like bank details and card details are hidden, not allowing any kind of information leak. Google Pay not only hides your bank information and it does not even broadcast your transactions. Google Pay alerts its users with any kind of suspicious payments which is necessary to avoid any kind of financial loss. 

Utilizing Google’s Advanced Security Measures 

  • You can easily set a Google Pin whenever you want to get started with Google Pay. Google Pay itself will prompt you to have a PIn for all your transactions. 
  • You need to ensure you set a strong UPI Pin that only you know about. 
  • You can also use a screen lock in the form of either pattern or pin on your device that can help protect your personal information. 

Ensuring Secure And Protected Transaction 

Your transaction will be secure and protected because Google Pay has got multiple security stages. Just when you click on the application for making a payment you would have to put in your application password and later before making a transaction, you would have to put in the transaction password which makes it multiple times the security layer. Apart from this, you can have biometric security features which will only double your security so that there is no risk of malicious activity. 

Integration With Google Pay API

Google Pay API for India operates on a unique India-only form of payment called UPI. The integration requires you to provide a Merchant Virtual Payment Address, which is used as your UPI ID. 

Introduction To Google Pay API

The G Pay API enables speedy, simple checkout on your website, and gives its users easy access to hundreds of millions of cards saved on Google accounts worldwide. When a user clicks the Google Pay payment button, users see a payment sheet that will display all the payment methods saved to their Google Account.

Benefits of Integrating Google Pay Into Business Apps And Websites

Here are some of the benefits of integrating Google Pay into business applications and websites:

  • payments/transactions are directly made to your bank account with no hidden charges or fees. 
  • You get business-only rewards.
  • Users can make easy payments using phone numbers and QR codes only. 

Conclusion 

Google Pay comes with several advantages which is why it was able to build goodwill in the Indian market as well as globally. The security benefits that it offers is one of the reasons why people trust its application platform for making any kind of payment.

It can be used for online payments, contactless payments, in-store payments, in-app purchases, and for sending peer-to-peer money. Transactions are smooth and take place directly from one bank to another. 

Google Pay is constantly working to make user experience better and make its security stronger than ever. The company is rapidly working on bringing innovative changes so that their users have the best user-interface experience.