Key Reasons Behind Success of Gameskraft – Business Model, Success Story
Gameskraft is an Indian-based online gaming based company. The idea was first intercepted in the year 2017 by Prithvi Singh (founder). In India, it is one of the fastest-growing and recognized online skill-based gaming companies. It is home to massive popular platforms like RummyCulture, Gamezy, Playship, Pocket52, and Ludo Select.
Gameskraft is the home for millions of gamers. It provides a secure and high-quality experience to its users. The company headquarters is situated in Bengaluru, Karnataka. The company stays strong with its 700+ employees. The company even has a Guinness Book of World record for conducting the largest rummy tournament.
Factors Behind the Success of Gameskraft
It is estimated that the total revenue generated by India in the year 2022 only through the gaming industry was $1.5 billion. India is the home of the second largest gaming market in India with a growth rate of 38%. Only in India around 1/4th mobile users play online games in the country.
| Company Name | Gameskraft Technologies Pvt. Ltd. |
|---|---|
| Founded | 2017 |
| Founder | Prithvi Singh, Kunal Lakhara |
| Headquarters | Bangalore, India |
| Industry | Mobile Gaming and Software Development |
| Key Products | RummyCulture, Knitty Kitty, Fantasy Akhada |
The scope of gaming in India is very openly wide. Prithivi Singh when he was growing up was fond of gaming. He took computer science because of his interest in the sector. Even in his college days he spent a considerable amount of time playing video games. A fascination for these led him to create Gameskraft. Gameskraft has now become one of the top gaming platforms in India.
With all this he also realized that the market for gaming in India was mostly dominated by the International companies and none of the games were specific to the Indian market. So the main factor to its success was the market was recognised by Prithvi and he created something that was loved by the Indian audience.
The company had an advantage so it entered into the line of rummy. The company holds the record for conducting the largest rummy tournament. The main aim behind the launch of this company was to revolutionize the gaming platform in India. It has successfully managed to become one of the unicorns in just 2 years.
Case Studies of Gameskart
Gamezy
Gamezy is a fantasy cricket sport from Bangalore, India. It was launched in 2018 by Gameskraft Private Limited. The main aim behind it was to grow exponentially in the market of fantasy sport.
Since cricket is widely popular in India, Gamezy acted as a platform to participate in Grand Leagues, Mega Leagues, or head to head games. The results of the game are based on the real life performance of the players.
The main objective for the game was to offer innovation and engaging features to the users of fantasy sports.
In August 2020, Gamezy signed up K.L Rahul as their brand ambassador and launched marketing campaigns.
Marketing in Disney+ Hotstar
Gameskraft says that they are associated with Disney+ Hotstar to make people aware of their brand to make gaming into the future.
Gamesfraft is the game that came into existence just to take the passion of the people towards gaming to a new height.
Disney+ Hotstar was popular at that time. The streaming platform had a deep penetration into a wide audience. Thus Gameskraft decided to partner with Disney+ Hotstar. This way the brand holds a wide audience in its foothold.
The Gameskraft main motive toward the partnership was to make the users aware of the future the gaming platform holds, whether it be a card game, a casual game, or any kind of game. The company was successful in presenting the idea, with around 50% increase in the brand awareness gathered by the company. Also a lot of new audience stepped into the gaming platform.
Prithvi SIngh saw an opportunity in gaming and how international companies have been growing widely in India. He created Gameskraft in the year 2017. Soon the market sector grew heights where Gameskraft always went on innovating more and more.
It came into the rummy world in the year 2018, which proved to be very profitable. The company turned into a unicorn.
The key factors for the success of Gameskraft
Indian Market
All the international companies did not primarily focus on the Indian market. The void always remained in the gaming platform. With the launch of Gameskraft, the focus of the game was based on the Indian market
Rise of Gaming Audience
India scores second in the most number of players indulged in gaming. With the increased popularity of the sport, Gameskraft had an upper hand in acquiring more and more audiences.
Rummy
Gameskraft scored a world record in hosting the most no. of rummy games in a day. This is in fact true for the Indian audience as they love games related to sports. Cricket has a wide craze in India due to which the cricket rummy franchise introduced by the company became a huge success.
Future Plans of Gameskraft
Gameskraft is setting to go deeper into the fantasy gaming space. The company promotes skill based e sports and entertainment sport. It has shared its thoughts on increasing its branches deeper into fantasy sports and scaling up its revenue.