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Empowering Indian Farmers: Harvesting Co.’s Mission, Vision, and Impact

Empowering Indian Farmers: Harvesting Co.’s Mission, Vision, and Impact

By Anand Maurya

Harvesting Co.- About 

India is a cultural land and is known for producing and selling a wide range of agricultural products. We are also a land of great agricultural exports to major parts of the world.

Every profession in our world requires hard work and that is the sole key to success. Similarly, without farmers a hugely populated country like India cannot survive. More than 50% of our population is dependent on agriculture.

So, thinking and working for our farmers is a very crucial role for our country to survive and grow in the world market.

Harvesting Co., also known as Harvesting Farmer Network, focuses on providing market linkages to nearly 120 million smallholder farmers in India.

This company is trying to give the best knowledge and materials to Indian farmers who have a very low literacy rate.

In short, Harvesting Co. is all about helping farmers use cutting-edge technology along with the best materials to boost their production, working speed, accuracy, and most importantly transparency.

This company is playing a very crucial role in the overall development of the world’s largest and oldest industry which is Agriculture. Further in this article, we will talk in detail about Harvesting Co’s founder, shareholding, mission, vision, business model, revenue model, funding, investors, and a few more.

Harvesting Co- Industry

As mentioned above, this company works for the farmers in our country and everything related to the agricultural sector so, that makes Harvesting Co the servant of the agricultural industry.

India has always been a major country when it comes to agriculture. It is not only the second largest producer of wheat and rice but, our country is the world’s second producer of several dry fruits as well. Some of the dry fruits that are largely exported to other parts of the world are cashews, pistachios, almonds, dates, raisins, almonds, and many more.

According to some reports, the agricultural market in India was estimated to be USD 372.94 billion in 2024. Now, this amount is expected to reach USD 473.72 billion by 2029. It is growing at a CAGR of 4.90% which is surely a great figure.

India has always been one of the best for producing various agricultural products. But, one major problem that our country has been facing from the beginning is inadequate market infrastructure, transportation costs, improper knowledge, price fluctuation, and many more. Solving this problem has always been and still is a major problem in our country.

Harvesting Co. – Founders and Team

Ruchit G Garg is the Founder and CEO of Harvesting Farmer Network (HFN).

Ruchit G Garg

Ruchit G Garg is highly experienced when it comes to the technical world. Before open Harvesting Farmer Network, he worked in the United States of America for over 11 years. He has worked for some of the top IT companies like Microsoft.

Many believe that he has a ‘farmer’s heart’. This is because he and his family came from a very strong agricultural background.

During his tenure of working years abroad, he was very keen to use his technical knowledge and skill to benefit every smallholder farmer in India.

In an interview, he revealed that smallholder farmers feed 80% of the planet and they are amongst the underserved communities in the world.

So, this was how Harvesting Farmer Network started with a mission to help every smallholder farmer in our country. 

Harvesting Co.- Shareholding

Unfortunately, we do not have shareholding data but, this company has raised millions of dollars from Social Capital, which is a Silicon Valley-based technology investment firm. We are expecting that the shareholders of this company are owned by the board members of this company itself. 

Harvesting Co.- Mission and Vision 

Ruchit Garg ways had the heart for the farmers of our country. So, his intentions have put a great value to his company. Even before launching his company, he was very much clear of what he wanted to change and achieve from his business.

This is one of the reasons why Harvesting Farmer Network has become of the most successful companies in India. 

The mission and vision of this company is very clearly explained to the public. Harvesting Farmer Network’s mission is to reduce the friction between farmers and buyers. He is doing this by helping and enabling them to connect directly on Twitter.

He is helping 120 million farmers to understand the technical world so that it becomes easier for them to work. 

The vision of this company is to help every farmer in our country onboard onto their platform to make farming profitable. The mission and vision of this company is very simply revealed to the whole world.

Harvesting Co.- Name and Logo 

Green is what denotes agriculture all over the world. We have seen various top companies who are in the agricultural industry, using green colour into their name and logo for recognition of their products and services. 

Now, the same formula is followed by Harvesting Farmer Network. Their name is one of the most simplest business names that one will hear.

The name of this business simply means to work for the farmers so that they can grow and cope-up with the latest knowledge and education regarding agricultural field in our country. 

On the other hand, the logo of this brand is very simple and attractive. In a green background, the company has used the acronym of their business name in bold white letters. The logo of the brand proves that they are an company who is working for the agricultural industry in our country.

Such simple name and logo is very beneficial for business because, many people can remember either by its name or logo. The word of mouth of such company becomes easier when they have targeted customers who do not even have a level one education. 

Harvesting Co.- Business Model

The business model of Harvesting Farmer Network is in its name itself. It has a very simple and straightforward business model.

This business simply connects farmers to the nearest retailers based on Artificial Intelligence insights. This company stimulates local commerce, fostering economic growth in the agricultural a community and industry as well. 

This business has a platform as well which is exclusively designed for farmers of our country. Now, this business platform of the company provides farmers with personal agronomy advice, doing this enhance crop management practices and optimizing yields.

At the harvest portion, the AI used by this company matches crops to the best buyers. Yes, this company has made the life of farmers of our country very easy and is on the vision to expand more in our country.

This process from the company is helping the farmers’ society heavily. The AI used by this company finds the best buyers, which eases down the selling process especially for the farmers and they get the best value for the crops or produce they are selling. This saves quite a lot of time for all the four parties which are the company, farmers, retailers, and buyers. 

Harvesting Co.- Revenue Model 

Harvesting Farmer Network’s platform is a free platform for farmers. Yes, they do not charge a single rupee from any farmers who have registered or are using their platform for selling their produce. But, Harvesting Farmer Network (HFN) is still earning or making good revenue from various channels. 

Here are some of the channels from which this company is making or generating revenue:-

  • Edible products– HFN have a wide range of edible products which they sell to customers all across our country. Some of the top selling food products sold by this company are maida, atta, sooji, mustard oil, basmati rice, long grains, pulses, and many more. 
  • Delivery and logistics– After an order is placed on their platform, this company takes a minimum delivery charge for the logistics or transportation. This is again a revenue model for the company when a order is placed and sent successfully. 

Harvesting Co.- Funding and Investors 

Solving such a huge problem in a opportunistic land like India has caught many attention of investors toward this company. The problem they are solving in today’s agricultural market surely needs lots of investment, partners, and support from potential businesses around the globe.

Without those crucial support this company can surely grow at a rapid pace which they are growing currently. 

Harvesting Farmer Network has several investors from all across the globe. Some of the top investors of this company are Head and Heart Capital, Catalyst Fund, Omidyar Network, Social Capital, Elliott Donnelley, and a few more. 

Recently, HFN raised $4 million from Social Capital. It was revealed to the world that, this fund received from Social Capital would be used to onboard more farmers in our country and explore new markets in rural India. 

Harvesting Co.- Growth

Ever since Harvesting Farmer Network was established in our Indian market, it has only witnessed major growth. They were bound to receive enormous and amazing response because of the major problem they were solving.

Soon after the COVID-19 pandemic, this company was established. Within one year, more than 3.7 million farmers connected to the community provided by this startup company. 

Yes, just within a year this company witnessed huge growth which they never thought of expecting from the Indian market. Within the next two years, this company already became a family of 125 million farmers in our country. So, the company saw huge and tremendous growth within three years of business. 

Now, the company is expecting to grow more than what they have achieved today. Additionally, the company revealed that due to their strong supply chain network and the 25+ Seva Kendras, they were able to grow such rapidly in the Indian market.

Harvesting Co.- Partnership

Harvesting Farmer Network is currently operating successfully alone in the Indian market. They are yet to make a partnership with other potential company in our country or around the world.

We are hoping that with the funds they have raised they currently do not need any partners to run in our country. 

Harvesting Co.- Collaborations 

Harvesting Farmers Network has established everything on their own. Starting from logistics to owning stores. Everything is owned by the company other than the retailers and farmers who come to the company for selling and buying products.

Farmers and retailers of the company are also a part of the business who helps the company steady and running. 

Harvesting Co.- Competitors 

Some of the top competitors of Harvesting Co. are the following:-

  • Agrazone Enterprise LLP
  • Agtech
  • Boxfarming 

 

Harvesting Co.- Future Plans 

Being a tech-enabled company, this company is willing to onboard as many farmers as possible in the future. They want nothing but a highly efficient ecosystem where the produce from farmers can be listed online and can be sold to the right buyer in our country. 

In future, the company could partner up with various financial services or providers, input providers, and large corporate buyers to streamline the process. The simple future plan of this company is to help farmers earn more money in the coming future.