Top 10 Fashion Startup Brands on Shark Tank India
The fashion or clothing industry of India is no doubt one of the rapidly growing industries in our country. The clothing or apparel industry in our country has become one of the largest and ever-growing industries in our country with lots of opportunities.
Looking at this huge market opportunity fashion and various clothing startups have been making waves in the Indian market.
So many innovative brands are coming up and gaining recognition through none other than Shark Tank India. These brands are not only famous for offering unique and quality products but, they have also addressed important issues and market gaps in the clothing or apparel industry in our country.
Further in this article, we will talk about the top 10 fashion brands on Shark Tank India. Make sure to stay tuned and get to know about the top 10 fashion brands.
Angrakhaa
Startup Story
Vishakha Bhaskkar and Asana Riamei are the founders of this amazing clothing brand, Angrakhaa. Both started this clothing brand back in 2018. It is a size-inclusive clothing brand which challenges the prevalent “fat tax” in the fashion industry.
Yes, this so-called “fat tax” are used by many brands in our country and around the world. But, Angrakhaa does not take any additional charges for extra sizes that you take.
Both the founders identified this issue and the pricing that was put for larger sizes in the fashion industry. That was when both the founders of this brand thought of doing something different and sought to address this gap.
Specialty
The speciality of this clothing apparel brand is that they offer size-inclusive clothing products with more than 200 patterns that range from XXS to 5XL.
Revenue and Company Valuation
Due to the brand’s unique concept, it has not only earned huge respect but, good revenue from the Indian market. As of FY2022-23, Angrakhaa earned a whopping Rs 1.10 crore as revenue.
Revenue generated by this brand has helped its company to upgrade its worth. Today, the brand is worth Rs 2 crore.
Snitch
Founder and Startup Journey
Siddharth Dungarwal is the founder of Snitch. He is a passionate entrepreneur and has played a very significant role in developing India’s fastest-growing fashion brand for men.
Initially, Snitch was established as a B2B men’s apparel back in 2019. But, they made a strategic change to the D2C during the COVID-19 pandemic. It was the founder of this brand who recognized the challenges during the pandemic, which led to a downturn in their B2B business.
But, the brand slowly overcame all barriers and the transition helped the brand to expand its reach to more than 20 states in India. Today, they are one of the fastest-growing fashion brands in India.
Specialty
The speciality of this fashion brand lies in the extreme focus on today’s youth, sporty, and casual wear. The wide range of clothing options available at Snitch appeals to the younger demographic in India and they are both trendy and comfortable.
Revenue and Company Valuation
Ever since they changed their chain of markets, the brand has only seen growth and nothing else. Snitch’s revenue for FY 2023 was a whopping Rs 120 crore. The company valuation of Snitch is expected to be Rs 400 crore.
Spec Ops
Founder and Startup Journey
Spec Ops is a special fashion brand which was established by retired Major Anil Malik. He was an Ex-Special Forces Officer from the Indian army.
Major Anil Malik founded Spec Ops with the vision of revolutionizing soldier apparel. His collaboration with the US Special Force back in 2002 inspired him to create specialized gear for military personnel.
Speciality
The speciality of this brand is to provide high-quality clothing apparel to the Indian customers. The clothes are made especially to meet the rigorous demands of military operations.
Revenue and Company Valuation
This unique brand generated a whopping revenue of Rs 8 crore last year. This has surely positively impacted the total company valuation of the company. Unfortunately, we do not have any data regarding it but, it would surely be much higher than any other competitors.
Farda
Founder and Startup Story
Chahat Pahuja and Sanskar Mishra are the founders of this unique apparel brand in India. They envisioned the brand by representing Indian streetwear globally.
This company was founded with a vision to revolutionize hip-hop fashion in India. Yes, the main target for this brand was always the youth of our country and they are doing it perfectly. It manufactures and sells products thinking of the Gen-Z audience, which is known for its funky and unique designs.
Speciality
The speciality of this brand lies in its unique and attractive approach to streetwear, unique designs, blending art, and highly customizable options. It is a brand which encourages the youth to make bold statements through their fashion choices.
Revenue and Company Valuation
Ever since the company made their presence in the Indian market they generated Rs 13 lakhs in rupees. Yes, this is a good figure for a company which was just initially launched. This brand secured an investment of Rs 30 lakhs for 20% equity on Shark Tank which means their company valuation is Rs 1.5 crores.
The Quirky Naari
Founder and Startup Story
The founder of The Quirky Naari is Malvica Saxena. Her journey in starting this fashion brand began with her desire to find unique and different fashion itels that suited her taste. It was in Mathura, where she found the offerings of fashion and they were lacking in variety.
It was in 2018 when Malvica launched her brand and it offered hand-painted shoes. But, very soon she realized that her brand needed a USP. Within a few months, she worked on her USP and that is what makes her and the brand different today.
Speciality
The thing that makes The Quirky Naari different from any other competitors is its customization option. The founder of this brand focused on customization which helped the brand to penetrate different markets in India.
Revenue and Company Valuation
As of 2023, The Quirky Naari generated a revenue of Rs 45 lakhs and they are increasing that amount every year.
Midnight Angels by PC
Founder and Startup Story 
Punya and Parina Chugh are the founders of Midnight Angels. This company was founded because of the introduction of GST, their father’s business was very badly affected.
The sisters and their family were facing a huge financial crisis, there was a time when almost all of their money was depleted and they were on the edge of going bankrupt.
So, the sisters thought of taking a risk and starting their own business. Both the sisters had something in common which was to start their brand.
Back then it was very difficult to find good designs for oversized nightwear and loungewear for women. So, looking at this opportunity they came forward and introduced Midnight Angels by PC.
Speciality
This company only focuses on providing highly comfortable, stylish sleep, and loungewear to customers at an affordable price tag. The brand is known for quirky and unique styles, which are made with high-quality fabrics.
Revenue and Company Valuation
Unfortunately, the latest revenue generated by Midnight Angels by PC is not mentioned but, during their launch, this brand generated Rs 80,000 in just two days. This shows how potential and capable they are to earn a huge profit margin in the future.
According to Shark Tank India, the company’s valuation could be between Rs 6.5 million to Rs 12.5 million.
WhySoBlue
Founder and Startup Story
Shweta Shivkumar and Jaya Shivkumar are the founders of the WhySoBlue clothing brand. It is an apparel company which specializes in vibrant prints and colourful outfits.
This business was started by this mother-daughter duo back in 2015 in their living room. It was Jaya who cut the first collection on the dining table and stitched those using her Usha machine.
On the other hand, Shweta managed the operations, marketing, and backend tasks. Very soon, they expanded by employing others related to this business.
Speciality
This brand is committed to offering ethical employment practices, zero waste production, and highly customizable products for modern women. The dresses made by this brand are made with the best fabrics in the market and they ensure an environment-friendly production.
Revenue and Company Valuation
The revenue generated by this brand for FY 2022-23 was Rs 1.95 crore. According to Shark Tank India, the valuation of this company is Rs 25 crores.
House of Chikankari
Founder and Startup Story
Aakriti Rawal and Poonam Rawal are the founders of House of Chikankari which is all about Lucknowi kurtas for both men and women.
This brand was founded by both mother-daughter duo back in 2020. This duo started this clothing brand with a minimum investment of Rs 3 lakhs and their company only focused on providing authentic chikankari-embroidered garments.
The brand grew slowly in the Indian market due to its quality products and services. Other than that, they also found out that the chikankari market in India was highly unorganized and with the help of their brand they were solving this huge unorganized problem.
Speciality
This brand’s mission and vision is to preserve and promote the traditional craft of Chikankari. It is a form of hand embroidery which was originated in Lucknow.
Yes, authenticity, genuineness, and top are the first choices of this brand. It offers a wide range of Chikankari kurtas for women, which includes Long Kaftan kurtas, Angrakha Patterned Kurtas, and many more.
Revenue and Company Valuation
For FY 2022-23, for the first two quarters, this brand had a whopping revenue or sales of Rs 7.4 crores. Prior to this, which is FY 2021-22, this brand made a sale of Rs 3.3 crores. According to Shark Tank India, the valuation of this company was Rs 20 crore.
Littebox
Founder and Startup Story
Partha Kakati and Rimjim Deka are the founders of Littlebox which offers India’s best-selling shoes and clothing for women. This company was established back in 2022, with a focus on targeting the Gen-Z in our country.
Due to their amazing clothing and shoe products and services, the company soon began to gain little traction. They shipped over 200,000 products across India and processed more than 1200 shipments daily. This company was started with only Rs 30 lakhs and within few years they achieved impressive sales figures.
Speciality
This brand is known for its commitment to sustainability in the fashion industry. Littlebox offers the latest and updated trends in fashion and street style while keeping sustainability at the core of its business.
Other than this, the founders of this brand are actively involved in empowering communities through job creation.
Revenue and Company Valuation
Only on August 2022, this brand made a whopping sale of Rs 2 crore. The target of this brand is to achieve Rs 36 crore revenue for FY 2023-24. According to the deal from Shark Tank India, the valuation of this company is Rs 30 crore.
Aastey
Founder and Startup Story
Jeevika Tyagi is the co-founder and CEO of Aastey which is a size-inclusive sustainable activewear brand for women. This company was founded in 2021 by Jeevika Tyagi and Kanupriya Mundhra.
Initially, this brand faced challenges in sourcing sustainable fabrics and manufacturing becasue of low minimum order quantities. Despite these barriers from the Indian market, this company managed to get funding and achieve significant growth in a very few time. Interestingly, within a very short time, they built a community of over 60,000 women in India.
Speciality
This brand is India’s very first size-inclusive athleisure brand. Aastey prides itself on being a sustainable champion in the fashion world. It is well known for its commitment and reducing carbon emissions. Yes, their products are eco-friendly and promote environmental consciousness within the fashion industry.
Revenue and Company Valuation
In 2023, this brand generated a revenue of Rs 1 crore within the first six months of its launch. Yes, they experienced rapid growth at a rate of 3X in the Indian fashion athleisure market. According to Shark Tank India, the valuation of this company was Rs 40 crores.