Complete Guide on Pricing & Choosing Right Products For Sellers on Meesho

By Anand Maurya June 24

How to Find Profitable Products to Sell on Meesho?

One of the most profitable e-commerce businesses that India has witnessed is Meesho. So many sellers or aspiring entrepreneurs have [artnered with this e-commerce giant and are earning a huge sum today. These are the people or entrepreneurs who have conducted thorough research and found the products that have high demand.

One of the toughest jobs of becoming a seller is to find the right product for your business. The first thing that you need to do to get the most profitable product to sell on Meesho is to search for top-selling categories on Meesho. To find out the top category, you simply need to visit the official website.

The second step that you need to do is to click on the search bar of the website and you will find “popular searches” under it. Products shown below the “popular searches” tag are the products which are currently being searched the most by people all across the country. But, following this method will give you lots of competition so it’s better to omit it.

The best option to find profitable products is to visit Google Trends. Simply search “Meesho” on the search bar and it will show you all the trendy products for the past timeline. The more recent search you make the more detailed data you will get.

Interestingly, for this method, you even get product demand for the past couple of hours. For the products you are getting make sure to make a list of them on a separate sheet.

The third method for finding the best category of products to sell is Meesho’s product recommendation option. This tab from Meesho has been divided into three categories and they are trending searches, popular outside Meesho, and top-selling.

All of these categories will give you a wide range of products of different categories from which you can simply choose the category which perfectly suits you. Make sure to go for consumable products as it will give you an opportunity for continuous sales.

Another method to find the best and most profitable products to sell on Meesho is competitor analysis. You must check what are the products being sold by your competitors. This must include everything starting from the price to the designs they are using.

Select the category you are selling your products The top products which are on the search are your competitors and once you open their products it will give you some important details that you must go through.

How to find Low Competetion High Margin Products on Meesho?

As a seller, if you are able to find Low Competetion & High Margin products, it’s nothing less than Butter on Bread. Since in Low competetion products, customers have very few choices. Therefore chances of RTO & Returns are reduced.

The best way to figure out a low competetion product is to follow facebook pages & shopify stores. Generally these stores sell high margin products on their personal websites. One can copy those products & sell on Meesho.

For people searching for quality and budget-friendly products, Meesho has become the top platform for it. The platform is known for offering a wide range of products but, some categories trend can be more popular and trending as compared to others.

So, this is where you need to be very careful and choose those products which have the potential to be popular and are currently trending in the market.

Some of the popular and trending products on Meesho are the following:-

Women’s Clothing – One of the top-selling and ever-growing popularity on Meesho has been women’s clothing. It includes sarees, kurtis, dresses, tops, jeans, ethnic wear, and others. The target should always be to offer quality products at an affordable rate as compared to other competitors in the e-commerce platform.
Artificial Jewellery – Another popular and trending product on Meesho is jewellery. Fashion jewellery such as earrings, necklaces, bracelets, and rings are quite high in demand on this platform. Customers who are searching for these products often look for unique and stylish pieces at reasonable prices on this e-commerce platform.
Hookah Set – The Hookah set is currently one of the most-searched and highly-demanded products on Meesho. Offering quality and budget-friendly hookah sets will automatically generate lots of sales for you on this e-commerce platform.
Home Decor – Unique and beautiful home decor items like wall art, decorative lights, cushion covers, and kitchen accessories are mostly in demand and popular in Meesho. With people spending more time at home, there is a growing demand for unique and beautiful home decor on this platform.

How to figure out Unique and In-demand Products to Sell on Meesho?

If you are willing to do something different then you have to select unique products to sell. When you are looking for unique products make sure they identify your niche market, they are seasonal items, highly customizable, trending, and of the best quality. Once you tick all of these parameters, there is no stopping you from making huge sales on the platform.

Here are some of the unique and in-demand products to sell on Meesho :-

Kitchen Coat – One of the most unique and most-bought products on Meesho is the kitchen coat. So many people have been buying this product and are still searching for it.
Soft Tennis Ball – Another incredible yet unique product is a soft tennis ball which has been searched by almost a thousand customers on the platform.
Unicorn Pan – This is a kind of pan which is not a regular one but, many people are still willing to buy one.
Flower Stand For Living Room – One of the most demanded products on Meesho is a flower stand.

Finding Suppliers for Meesho Products

When you have opened a business account on Meesho then, you must find a suitable supplier for your product. Here are some of the methods of how one can find suppliers for selling products on Meesho:-

Meesho Supplier Network – One can easily utilise Meesho’s supplier network to get connected with reliable and verified suppliers. These are the suppliers who will give you a wide range of products at wholesale prices which are suitable for customers.
Online Wholesale Marketplace – There are numerous online wholesale marketplaces in India. One can easily explore all of these wholesale marketplaces to check the prices, quality, and affordability of different products. Some of the examples are Alibaba, IndiaMart, TradeIndia, and many more.
Local Manufacturers – You can also contact some of your local manufacturers for the product you are willing to sell on Meesho. One can easily reach out to local manufacturers or distributors in their region for unique products or customized solutions.

Pricing Strategy for Meesho Sellers

Pricing your products is one of the most important aspects of profit. You must always check all the possibilities before pricing your product. Here is how one can price their products the best way:-

Competitor Analysis

Make sure to conduct a thorough competitor analysis of your competitor’s pricing. It will give you a good idea of how to proceed with your product and its pricing. In most of the cases, manufacturers have extra edge over traders & suppliers. SO make sure to source products from direct manufacturers or setup a manufacturing plant for better pricing of products.

Cost Calculation

Calculate all the costs included in making a product starting from sourcing, packaging, shipping, marketing, and overhead expenses. Most of the beginner sellers do a mistake at this point. They don’t consider RTO & Return shipping packets for pricing calculation which results in improper profit calculation. So as a beginner, how should you execute the cost calculation?

Here are my personal suggestion that one should keep in mind while Cost Calculation of Meesho Products :
Calculate Packaging Material Cost by Increasing it By 30% (Cost of RTO & Return Products packaging mterial).
Keep it Mind, average return percentage of products on meesho is 30% where 20-25% are RTO (Returned to Origin/Not collected by customer) & 5 % are customer returns.
On every customer return, penalty is imposed
Keep the products margin atleast 30% for your survival on platform.

Value-Based Pricing

Consider the value proposition of your products simply by highlighting unique features or benefits.

Tips for Selling Branded Items on Meesho

Here are some tips of selling branded items on Meesho:-

Authorized Reseller Agreements – Make sure that you have proper authorization from various brands to resell their products legally.

Product Authenticity Guarantee – Assure customers of the quality of authenticity of branded items by offering original packaging, certificates of authenticity, and many more.

Brand Promotion & Marketing – Leverage brand recognition by highlighting well-known brands in your product listings through descriptions, images, and promotions.
Pricing Strategy – Set competitive yet profitable price tags for your products.