Top 10 Electronics Store Franchises in India (Become Your Own Boss!)
Top 10 Electronics Store Franchise in India
The electronics industry has become a highly-demanded and booming industry in the whole world. Almost every country around the world has a huge scope and opportunity in the electronic industry including India. The electronics market in India is under significant growth from $69.6 billion in 2012 to $400 billion in 2020.
The consumer electronics and appliance industry in India was valued at $9.7 billion back in 2014 and is expected to grow by a huge margin in the coming few years. So, the growing demand for electronics has led to an increase in electronics stores and franchise opportunities across India.
Interestingly, according to some reports by NASSCOM, the Indian electronics market is expected to reach a whopping $400 billion by 2025. This proves that the electronics market will be a good business in the coming future.
Benefits of Franchising for Electronics Stores
Franchising for electronics stores in India offers several benefits including:-
- Established Brand Reputation – Franchisees can leverage the brand reputation and customer base of an already and well-established electronic store.
- Access To Proven Business Model – One can benefit from superior and proven business models of electronic store franchises. It will help them better understand the procedure, operation manuals, and marketing strategies.
- Training and Support – When you are partnering with an electric store brand, training and support are what you will get the best from industry experts.
- Buying Power – Franchisors often negotiate better deals with suppliers, which further allows franchisees to offer competitive prices to customers.
- Reduced Risk – Taking up an electronic store franchise from a reputable brand automatically reduces your business risk from every parameter such as financial, customer base, sales, and more.
Factors to Consider When Choosing an Electronics Store Franchise
Here are some important factors that one must take before choosing an electronics store franchise:-
- Brand Reputation – Make sure to choose a brand with a strong brand reputation and good customer loyalty. Do proper research on this part of the company.
- Investment Range – Make sure to determine your budget capability and choose a franchise business that perfectly fits your investment range.
- Product Range – If you are willing to attract more customers then make sure to choose a brand which offers a long product range with competitive prices.
- Unique Selling Points – Make sure to identify the franchisor’s USPs and determine if they align with your future and business goals.
- Support and Training – Carefully evaluate the franchisor’s training and support programs to ensure they meet your needs. If possible, you could ask someone who has taken their franchise.
Top 10 Electronics Store Franchise in India
Here are the top 10 electronics store franchises in India:-
Croma
Year Established- 2006
Croma is India’s very first and most trusted large format specialist retail store. It was founded by Infinity Retail Limited, which also happens to be a subsidiary of Tata Digital.
It is highly known for its wide range of consumer electronics , home appliances, and various IT products. Croma over the years has gained access to a wide audience, starting from budget-conscious consumers to those seeking premium brands.
Franchise Investment Range – The total franchise investment range is estimated to be between Rs 50 lakhs to Rs 1 crore. This highly depends on the size and location of your store franchise.
Unique Selling Points – Croma has a strong brand reputation, a wide range of product selections, and focus on trusted customer service.
Website – Croma Electronics | Online Electronics Shopping | Buy Electronics Online
Vijay Sales
Year Established – 1979
It is a famous Indian retail chain of consumer electronics which is headquartered in Jogeshwari, Mumbai. It was started as a small television showroom by Nanu Gupta but, over the years it grew rapidly in our Indian market. They are known for offering a wide range of products, including consumer electronics, home appliances, and mobile phones as well.
Franchise Investment Range – The estimated total franchise investment range of Vijay Sales is between Rs 25-50 lakhs. It also depends on the range of products you are dealing with.
Unique Selling Points – Vijay Sales is highly known for competitive pricing, a strong focus on customer satisfaction, and a very strong local presence.
Website- Electronic Store – Online Electronics Shopping Store in India | Vijay Sales
Reliance Digital
Year Established – 2007
It operates the largest consumer electronic store chain in India through a network of over 8,700 Reliance Digital and Jio Stores. It is a part of the famous Reliance Retail Group and is known for offering a wide range of electronics, home appliances, and mobile phones. Other than that, they are also known for their large format stores and strong focus on providing a premium shopping experience.
Franchise Investment Range – The Digital Xpress franchise can be started in very low amounts but, the larger stores will require Rs 50 lakhs to Rs 1 crore to open.
Unique Selling Point – Strong brand association with Reliance, a wide product selection for customers, a flexible shopping experience, and a focus on customer service.
Website- Online Electronic Shopping Store in India – Reliance Digital
Havells
Established Year – 1983
Havells India Limited is an Indian multinational electrical equipment company which has its headquarters based in Noida. This company was founded by Haveli Ram Gandhi. It is an FMEG company and a consumer durable company. Its product range includes industrial & domestic electrical goods and consumer durables.
Franchise Investment Range – To start a Havells dealership you will need to invest at least Rs 10-15 lakhs.
Unique Selling Point – Strong global distribution network.
Website- Havells India – Leading Manufacturer of Electrical Equipment & Home Appliances
Xiaomi
Year Established – 2010
Xiaomi is a Chinese multinational electronics company which designs, develops, and sells smartphones, smart devices, and other related consumer electronics and software. Its product range includes laptops, smartphones, powerbanks, smart home appliances, wearables, and more. This brand targets a wide audience, focuses on providing high-quality products at competitive prices.
Franchise Investment Range – Xiaomi provides franchise under it’s sub brand Mi and it will cost between Rs 20-50 lakhs to open one.
Unique Selling Point – Their products are known for compelling combination of features at competitive prices.
Website- https://www.mi.com/in/
LG Electronics
Year Established – 1997 (entered India)
It is a South Korean multinational electronics company which is known for offering a wide range of consumer electronics and home appliances. It’s product range includes televisions, refrigerators, washing machines, mobile phones, home appliances, and others. Their target audience is budget-conscious consumers who are seeking premium features and technology.
Franchise Investment Range – The franchise investment range of LG electronics is between Rs 50 lakhs to Rs 2 crore.
Unique Selling Point – Strong brand reputation, wide product range, marketing and support, training, and support, and technology focused.
Website- Consumer & Home Electronics from LG | LG IN
Bajaj Electricals
Year Established – 1938
It is known for offering a wide range of products such as home appliances, lighting, fans, and consumer durables. Their product portfolio caters to various segments which include households, businesses, and industries. Their target audience is mostly the middle and upper-middle class.
Franchise Investment Range – The franchise investment range is between Rs 50 lakhs to Rs 1 crore.
Unique Selling Point – They focus on the best brands, provide the best in-store experience, and great customer service.
Orient Electric
Year Established – 1954
It is a well-established Indian brand which specializes in home appliances and consumer electronics. Their product range includes fans, lightings, kitchen appliances, personal care appliances, and others. It caters to a broad audience to both urban and rural consumers.
Franchise Investment Range – The franchise investment is not available to us.
Unique Selling Point – Has a strong brand reputation, wide product range, established supply chain, and good marketing support.
Website – Orient Electric – Best Rated Ceiling Fans, Home Appliances, Lighting & Switchgear
Samsung Electronics
Year Established – 1995
It is a famous South Korean multinatinal electronics company which offers a wide range of consumer electronic products such as smartphones, televisions, refrigerators, washing machine, air conditioners, and many more. They target a wide audience in India, starting from budget-conscious consumers to affluent buyers.
Franchise Investment Range – The franchise investment range is between Rs 50 lakhs to Rs 1 crore.
Unique Sellign Point – Strong brand reutation, customer loyalty, innovative technology, marketing support, and wide product range.
Website- https://www.samsung.com/in/
Read More : How to Start a Croma Franchise in 2024?