Happilo Success Story & Business Model | Case Study of Premium Dry Fruit & Nuts Shopping Platform
About Happilo
Did you know that revenue earned in the Nuts segment amounts to USD 8.5 billion according to the year 2023? Food product companies nowadays roll out products that mostly include artificial flavors and chemicals which in long term could be fatal. However, Happilo is just the opposite because it only delivers premium yet all-natural products to all age groups.
Happilo is a Bangalore-based company that focuses on delivering premium quality food products to customers. The company was founded back in the year 2016. The company brings exclusive healthy food products like nuts, dried fruits, several types of eatable seeds, roasted snacks, and other such types.
The company could boast about its positive remarks from its customers and also it's brand recognition among FMCG brands. The company’s products are available on e-commerce platforms and as well as on all leading Modern Retail and General Trades. Currently, the CEO of Happilo is Vikas Nahar who is also one of the co-founders of the company.
Some latest news about Vikas Nahar has hinted that he could be the next guest for the famous show, Shark Tank India.
Happilo Case Study: How did It start?
It all started back in the year 2016 when the company was officially in business for its nutty and other healthy products. Just like any other company, Happilo's founders had to struggle in its initial stages. Being the son of a farmer people can only imagine the difficulties the founders had to face to start up a huge business.
In recent days it has been calculated that the company has a sale worth at least INR 40 crore per month which is massive. However, things were quite different at the beginning because Happilo used to sell gourmet chocolate and sugar-free products. The range of products that the company offered during that time was quite limited.
The company had started with a mere investment of INR 10,000 and now stands as a multimillionaire company with a major contribution from none other than the founder of the company Vikas Nahar. Being brought up in a farming background family, Mr. Nahar understood the value of nutrition and how it was important for every individual irrespective of their age.
Today, the company invests a lot of effort in developing new products so that people can get the best benefit out of them. However, the company is bringing new products also because of the changes in customer taste which is one of the reasons why Happilo rolled out its Trial mix series, healthy seeds, and many more.
The company has got a processing space of about 16,000 sq ft which the founders are looking to scale up in the upcoming days by another 100,000 sq ft.
About Founders & CEO of Happilo
Vikas. D. Nahar is the founder and also the CEO of his company Happilo. Vikas finished his studies and worked with the family business that his father and his brother used to work on. He says that he grew up watching them run their family business before he decided to start up his own.
Vikas always kept his father and his brother as his hero and also his role model throughout his childhood. Their family business was something that was not built within a few days because the business was built from scratch with limited resources at that time.
Happilo came into the light of the Indian market in the year 2016 and by then there were already so many competitors. However, with proper guidance and leadership by Vikas, the company grew and became a multimillionaire company today. The core team of the company includes Vikas D Nahar and Anindya Sengupta who are the Founder and CEO and Chief Financial Officer respectively.
However, the company also values each employee that is working for them because the company works as a team which is the only reason for its success today.
Happilo Business Model Explained
Happilo is into the healthy snack business. The company did an extraordinary job by offering several packs of healthy snacks like nuts and other things at a minimum cost. This was enough to gain the attention of the Indian market and across the country. The company operates its business by tying up with e-commerce platforms like Flipkart, Amazon, and many more. Almost 70% of the company’s products are sold online which is also the primary income of the business.
It is quite rare to see a business less than two decades old build up a business empire that is now worth crores. It is all because of the business model that the core team members of the company have created. The company has got employees ranging between 15-40 and is cutting out the major competition in the Indian market. in an interview, the founder of the company revealed that his company grew 4 times in the past couple of years including the pandemic period.
People were looking to purchase and consume healthy products and including nuts, seeds, and other such kinds of items as well. therefore, Happilo advertised these kinds of products for a minimum price and offered the best quality to the consumers thus creating a huge customer base for them. A simple trick of pricing strategy helped the company grow instantly.
Happilo Success Story
There are few brands today that would provide customers with premium quality snacks at a minimum cost. However, it is not just about the cost that attracts the customers but also the range of products offered by companies. Primarily focusing on healthy snacks, Happilo rolled out different kinds of products like the Trail Mix series which became a major attraction for consumers.
A major success behind the company remains the leader of the founder and CEO Vikas Nahar. It was Vikas Nahar who led his company to what it is today with a mere investment of INR 10,000 at the beginning with the help of the government.
Today, the company delivers more than 100 types of products to its consumers all across the country. the products of the company are available on almost all e-commercial platforms like Flipkart, BigBasket, and many more. Even companies like Nykaa have partnered with the company to sell its products to their customers as well.
Being a recognized brand is one of the major successes of Happilo. Starting in the year, 2016 Happilo did not think that it would grow to become one of the leading snack brands in the Indian market. however, the company is planning to extend its limits and create a much larger processing base. This means that there would be more employment from the company’s point of view and many more huge investments.
How Happilo Created Difference?
Happilo as soon as it was launched created a massive difference by offering premium quality products for every individual. Even though e-commercial platforms were in the growth stage then, the founder of the company wanted healthy snacks available for every age group at a minimum price.
Being the son of a farmer, Vikas Nahar understood the value of eating healthy and safe food items which made him bridge the gap between healthy products and minimum cost. This was the main difference that the company created and even creates in today’s world.
The company did have competitors at the very beginning but it was all unorganized. However, under the leadership of Mr. Vikas, everything fell into order and the company started to show results and create a brand image. The company procures its goods from local farmers all across the world including in leading countries. The goods are handpicked by farmers and then they are processed at the processing plant by women at Happilo.
However, this was not the end for the company because the company is making plans where several investments would be made for the growth of Happilo. The company has planned about demonstrating its engagement in several activities.
The company is now a proud owner of a DT Motor Sports Team and partners with the Indian Kabaddi Team. It has also extended its connections in Bollywood. The company has made its presence felt in the whole country today by pushing its limits and setting new records.
Happilo Growth & Revenue
Happilo grew extraordinarily in the past couple of years, especially during the pandemic period. The company aimed to deliver the best quality products to the common people. during the Covid situation when every individual was looking to consume only the best and healthy food items Happilo happily delivered such products to them.
According to some reports, the company makes a sale worth INR 40 crore per month which is a whopping number today.
The numbers are likely to increase each year because the company is making investments in its infrastructure and working on its promotional activities by sponsoring teams and events. The founder of the company has revealed in an interview saying that they will be indulging themselves in many more such kinds of activities in the upcoming days.
The company has a yearly revenue of about INR 100 – 500 crore. The report was according to the financial year 2020-2021. During the Covid period, the company had a growth 4 times than its usual business before the pandemic. The brand has now partnered with the IPL franchise Rajasthan Royals and the logo of the brand will be appearing on the front of the playing kit.
Global market research had revealed that Indians snacked three times a day and usually more than that. This increased the preference for snack food items among Indians but the only problem was that it was only available for an expensive cost. This was where Happilo came in and offered healthy snacks to the customers at a minimum cost.
Competitors of Happilo
Happilo's competitors were always active in the Indian market. Some of the competitors are Yoga Bar, Nutraj.com, Eat Better ProV, and many more. It has been reported that Happilo is the only company that has ranked continuously at number one among its 24 other competitors in the Indian market. with a massive customer base, Happilo has spent heavily on its research and development department and rolled out several new additions to its products.
The company was quick enough to understand that consumers' tastes have changed and therefore has brought several new items to their products. Now, the company spending heavily on promotional activities has secured the top position among its competitors.