How To Start A Polycab Dealership in 2023 – Cost, Profit & Investment Details

By Startup Authority August 3

Polycab is India’s one of the leading manufacturers of cables and wires and allied products such as uPVC conduits and lugs and glands. The company offers a range of cables and wires for practically every application. Polycab was founded back in the year 1996 and has its headquarters in Mumbai, Maharashtra, India itself.

The brand has emerged in the business of manufacturing and selling wires and cables for fast moving electrical goods ‘FMEG’. Apart from wires and cables the company also sells different kinds of electrical items like electric fans, LED lighting solar products and many more accessories.

Being one of the most preferred choices of the common people, the company Polycab has done great business throughout the past decade. This is why people who want to get down to business look for opportunities to be a distributor of Polycab and be a part of a fast-growing company in the country.

Well, surprisingly there are options available to opt for its distributorship program and get started with the distributorship business. Here, in this article we will talk about how you can get Polycab distributorship.

Polycab Best Products

All of Polycab’s products are its best products. The company has done effective marketing and advertising on television and during its advertising the electrical wires and cables was mostly advertised. But, all of its product catalog offers the best products of the company in the market today. Some of its best products are as the following:

Green cable
Switches
Pumps
Cables
Lightings
Geyser
Conduits and fittings
Electric fans
Solar products
Appliances
Hohm - Smart Automation Solutions

If you visit the official website of Polycab then you will see that there are different varieties of cables and wires they manufacture and sell. If you wish to purchase cables then there are energy cables, special cables, and communication cables from which you can choose from. On the other hand, if you want to purchase wires then there are polycab wires and etira wires. Each has its own set of usage and functions which you need to research about prior purchasing.

Profit Margin On Polycab Products

When it comes to profit margin on Polycab products then distributors can expect profit margin based on the product being sold. In some products the company offers a profit margin of 5-10% while on some products the profit margin is higher and ranges from 10-15%. Since there are many products that are manufactured and sold by Polycab you would have to contact the company personnel to get the proper details about the profit margin. You can contact the company by calling on their toll free number.

Depending on the volume of sales that you are making every month would determine the monthly profit earned by your Polycab distributorship business. You must go through the company agreement (distributorship agreement) properly to know about the profit margin. If such financial details have not been mentioned then you can always contact the concerned authorities to enquire about it.

How To Get A Polycab Dealership?

To get a Polycab dealership you must be ready with the investment amount, space and area, documents, and all other things. Once you have fulfilled these requirements you can then apply for the dealership online. For this you need to follow the steps mentioned below for the application process.

First, you need to visit the official website of the company.
Once you visit the official website you have to click on the ‘Contact Us’ option that should be located on the right hand side of the screen.
After clicking on that a new page will pop up with all the contact details and as well as the application form for dealership request.
Click on ‘Dealership Request’ and then you can fill out a form that should be at the bottom of the page.
Fill out the form by filling it with all correct details and then click on the submit button.
It will take a couple of days for the concerned authority personnel to get in touch with you for further process.

Investment Required for a Polycab dealership

The total investment required to start a Polycab distributorship depends on the business, type of shop, space and location. If you have got your own shop and space then the investment required would be much less as compared to purchasing a new piece of land.

When it comes to the type of business you want to conduct, like if you wish to stock and supply almost all product categories then your investment would be higher as compared to opening a small store with only a few products of the company. Additionally you would have to spend money on:

Security fee
Shop and godown cost
Hiring employees and staff members
vehicle(s) for transportation of goods

The security amount will be around INR 3 to INR 5 lakhs. The security fee will depend on the location and the product that you wish to sell. Other than this you must have an investment amount of INR 15 lakhs to INR 20 lakhs to start a Polycab dealership business.

Is Polycab Dealership really Profitable?

The profitability of a Polycab dealership business would depend on the volume of sales being made every month. The common people should notice your business and to make that happen you must spend some amount of money for the marketing and advertising of your business.

You can expand your contacts by partnering with construction companies so that whenever there is a requirement for any kind of electrical products then you can supply them.

All in all, Polycab has become a profitable business today as they have got their presence in more than 30 countries. If your dealership is opened in a suitable location then you can easily make good profit where there is less competition.

Requirements for Polycab Dealership

There are some basic requirements that interested entrepreneurs must have to be a dealer of Polycab. Some of the basic things are like having basic business and management skills and experience. Polycab has become a reputable company and therefore it is only possible that they will be looking to partner with only experienced and knowledgeable entrepreneurs and partners all across the country.

One must have a shop area of 200 sq ft to 300 sq ft and a godown space of 300 sq ft to 500 sq ft. Therefore the total space required would be around 500 sq ft to 800 sq ft. Additionally, you must also have all your personal documents, bank account details, GST number, trade license, and legal certificates ready to be eligible for getting the dealership.