Top 5 Most successful startups of shark tank India 2023
This article showcases the success stories of five Indian startups featured on the renowned reality television show Shark Tank India. Auli Lifestyle, Skippi Ice Pops, Get-A-Whey, Beyond Snacks, and Bamboo India are among the brands mentioned here.
These businesses all have one thing in common: they've grown significantly after participating in Shark Tank India. They were able to obtain cash, extend their distribution networks, and reach new clients thanks to the exhibition.
The article give insights into these firms' problems and triumphs, as well as the lessons they have learned along the road. They also emphasize the significance of small company innovation, marketing, and branding.
List of Top 5 Most Successful Startups of Shark Tank India
| Startup Name | Founder(s) | Year Founded | Product/Service | Notable Achievements | Before Shark Tank (Monthly Sales) | After Shark Tank (Monthly Sales) |
|---|---|---|---|---|---|---|
| Auli Lifestyle | Aishwarya Biswas | 2017 | Ayurvedic skincare products | Expanded distribution, increased marketing & branding | INR 10-12 lakhs | INR 30-37 lakhs |
| Skippi Ice Pops | Ravi and Anuja Kabra | 2020 | Ice pops with natural flavors | Accessible in 10,000+ locations, exports to other nations | INR 5 lakhs | INR 2 crores |
| Get-A-Whey | Jash and Pashmi Shah | 2018 | Protein-packed, low-sugar ice cream | Increased distribution, new product range | ~ INR 2.5 crores | ~ INR 10 crores |
| Beyond Snacks | Manas Madhu, Arun Mohan | 2017 | Authentic banana chips with unique flavors | Expanded distribution, international presence | INR 20 lakhs | INR 2.25 crores |
| Bamboo India | Ashwini and Yogesh Shinde | 2016 | Sustainable bamboo products | Increased sales, expanded product range | N/A (Bootstrapped) | N/A (Bootstrapped) |
Auli Lifestyle
Founded by Aishwarya Biswas, Auli Lifestyle Ayurvedic skincare brand was founded in the year 2017. Targeting women looking for natural, safe, and effective skincare products, the company's products are made with natural Ayurvedic ingredients.
The uniqueness of Auli’s products is something that sets it apart from its competitors. From natural ayurvedic ingredients to being affordable and sustainable, Auli has developed a strong brand identity.
The Sharks were impressed by the company’s pitch and its potential for growth. However, they were concerned about the company's lack of marketing and branding. Ashneer Grover went as far as to say that Auli needed to "seem before it sells."
Auli Lifestyle asked for INR 75 lakhs for 4% equity, which was more than the Sharks were willing to put in. However, Namita Thapar was willing to invest INR 75 lakhs for 15% equity, which valued the company at INR 5 crores. This was a significant investment, and it allowed Auli Lifestyle to significantly grow its marketing and branding efforts.
Since participating in Shark Tank India, the firm's sales have surged. The company's products are now accessible at all Mumuso stores in India, and a new set of economical ranges has been introduced. Auli has also started to expand its national distribution and export its products overseas.
| Before Shark Tank | After Shark Tank |
| Monthly Sales – INR 10-12 lakhs | Monthly Sales – INR 30-37 lakhs |
The Company has received four rounds of investment in total, including an appearance on Shark Tank India. As of April 1, 2022, the company's current valuation is USD 2.47 million. The following are the specifics of the previous three rounds of funding:
| Date | Funding Amount | Investor |
| Jan 14, 2021 | USD 137K | Thapar Vision |
| Jun 05, 2020 | USD 73.1K | Srinivas Sridharan |
| May 24, 2019 | USD 28.7K | Chinmoy Mallick |
Skippi Ice Pops
Skippi Ice Pops is an Indian ice-pop company that was formed in 2020 by Ravi and Anuja Kabra. The company makes ice pops with 100% RO water and natural flavors that are available in a range of flavors. Skippi ice pops were highlighted in the first season of Shark Tank India and have since grown rapidly. The company's products are currently accessible in over 10,000 locations across India, and they are also exported to other nations.
Skippi distinguishes out for its outstanding approach, in addition to its vast choice of flavors. These ice pops are made to perfection using a cold-chain method. However, what actually distinguishes Skippi is their outstanding social commitment: empowering women in rural India via employment opportunities.
Skippi Ice Pops outperformed expectations during their stint on Shark Tank India, despite initially requesting INR 45 lakhs for a 5% ownership share. The Sharks offered an enormous INR 1 crore investment in exchange for a 15% stock position due to their engaging proposal and excellent company potential. This significant increase in capital demonstrates the strength of their business strategy and the Sharks' belief in their future success.
Skippi Ice Pops also made history by being the first company on Shark Tank India to receive proposals from every participating Shark. This outstanding success demonstrates the Sharks' high regard and interest in the company's creative solutions.
| Before Shark Tank | After Shark Tank |
| Monthly Sales ~ INR 5 lakhs | Monthly Sales ~ INR 2 crores |
Skippi was a bootstrapped startup before appearing on Shark Tank India, and they only received one round of funding from the sharks.
Get-A-Whey
Get-A-Whey is a prominent Indian ice cream company known for its protein-packed, low-sugar offerings. Jash and Pashmi Shah launched the company in 2018 after being motivated to develop a healthier alternative to traditional ice cream.
Get-A-Whey products include whey protein, a complete protein that is necessary for muscle building and repair. The ice creams made by the firm are also low on sugar and calories, making them a guilt-free pleasure for anyone who wants to keep fit and healthy.
Get-A-Whey is distinguished by its vast range of flavours. The brand provides both standard flavours like chocolate and vanilla, as well as more creative flavours like salted caramel and peanut butter cup. Get-A-Whey also has vegan and keto-friendly choices.
In 2021, Get-A-Whey appeared in the Indian reality television show Shark Tank India. The company's founders pitched their firm, asking for INR 1 crore in return for 8% equity; however, they were countered with an offer of INR 1 crore for 15% equity, which they accepted.
Get-A-Whey has grown significantly since debuting on Shark Tank India. The firm has increased its distribution to 45 locations in India and has introduced a new product range that includes ice cream sandwiches and popsicles.
| Before Shark Tank | After Shark Tank |
| Monthly Sales ~ 2.5 crores | Monthly Sales ~ 10 crores |
Shark Tank India provided the firm with its initial investment, which was followed by an undisclosed Angel round on January 19, 2023, led by Malaika Arora.
Beyond Snack
Beyond Snacks is a Kerala-based firm that manufactures authentic banana chips. Manas Madhu and Arun Mohan founded the company in 2017, and its goods are manufactured with top-grade raw ingredients and natural flavors, colors, and preservatives.
Beyond Snacks is distinguished by its dedication to quality and its emphasis on innovation. The firm makes its banana chips using a patented technique, resulting in a product that is both crispy and tasty. Beyond Snacks also has a range of flavors to choose from, such as original, masala, honey chili, and sweet and sour.
The company's founders proposed their idea to a Shark Tank panel of investors, which included Ashneer Grover and Aman Gupta. Beyond Snacks' products and business concept attracted the sharks, and they gave the firm INR 25 lakhs in exchange for 15% ownership. Beyond Snacks' founders responded with a 12% share, and the purchase was finally concluded.
Following their involvement in Shark Tank India, the company's revenues increased significantly. The organization was able to grow its distribution network and reach out to new clients.
Beyond Snacks is now one of India's biggest brands of banana chips. Products from the brand are accessible in major supermarkets and online merchants around the country. Beyond Snacks' international footprint is also growing, with items being accessible in the United States, Canada, and the United Arab Emirates.
| Before Shark Tank | After Shark Tank |
| Monthly Sales ~ INR 20 lakhs | Monthly Sales ~ INR 2.25 crores |
Bamboo India
Ashwini and Yogesh Shinde started Bamboo India as a social venture in 2016. The objective of the firm is to replace plastic items with bamboo equivalents. Bamboo is a renewable and sustainable material that is strong, light, and biodegradable.
Bamboo India's goods are one of a kind since they are produced entirely of bamboo. This signifies that the items include no plastic, which is a huge environmental issue. Bamboo India's products are also long-lasting, which means they may be used for many years before needing to be replaced.
Bamboo India asked INR 80 lakhs in exchange for 4% ownership in their Shark Tank India presentation. They were able to negotiate a contract for INR 50 lakhs with Ashneer Grover and Anupam Mittal in return for 3.5% equity and INR 30 lakhs in debt.
Bamboo India has witnessed a huge boost in sales since participating in Shark Tank India. The company's product range has also evolved to include a variety of bamboo products such as toothbrushes, straws, cutlery, and other items.
Before competing on Shark Tank India, Bamboo India was a bootstrapped firm that got just one round of investment from the sharks, which included both stock and loans.