Keventers Franchise – Cost, Profit , Application
Beginning of Keventers
The founding story of Keventers goes dates back to when India was under British government and did not see its independence. It was in 1925, when Edward Keventer, who was a Danish dairy entrepreneur and technologist established, Keventers. He was recruited by the British government in 1889 to simply modernize India’s dairy industry. It was the same year, when Edward moved to India to work on the task that was given to him by the British government. After coming to India, he purchased the then-struggling Aligarh Dairy in the United Province in 1894. Soon, he changed the face of the company as he brought in lots of innovations and changes to the company. It saw huge success in no time and that led to establish another dairy company farm in the Chanakyapuri area of New Delhi in 1925.
This was when Keventers was formed and was established in the Indian market. As Edward had huge experience in the dairy market, he used them in this new business as well. He sold products which people had never even heard of and tasted for the very first time.
Within a decade, Keventers had set up dairy plants in various locations in India including Delhi, Calcutta, Aligarh, and Darjeeling.
This dairy brand never stopped growing under the leadership and ownership of its founder, Edward Keventer. Unfortunately, Edward Keventer the founder of this amazing brand passed away in 1937. Following his death, industrialist Ram Krishna Dalmia, who was one of the most active distributors for Keventers at the time, acquired the brand three years later in 1940.
After this acquisition, the business process and brand image of Keventers changed forever. Keventers diversified its products range and included powdered milk, condensed milk, ice creams, and milk shakes.
Under the guidance and control of Dalmia, Keventers grew more rapidly than ever and became a major supplier of various dairy products to the Indian army for several decades. Unfortunately, in the early 1970s, one of Keventer’s primary dairy plants located in Chanakyapuri had to be closed down by the Indian government due to expansion plans for diplomatic exclave in that area.
After this event, there some major changes taken by the owner of the company. Keventers shifted their focus away from the Keventers brand, which led the brand to a huge decline in its operations.
Yes, the profit margin that they were making in early days was now being hampered. But, despite this huge setback faced by the workers and owners of the company, a few outlets of the brand managed to survive under some of the remaining distributors.
It was in 2014 when Keventers started a revival strategy when Agastya Dalmia and Aman Arora attempted to save the company using some of Ram Krishna Dalmia’s original milkshake recipes.
So, over the years, this brand has faced lots of challenges but always knew how to face and overcome them. The attempt Agastya and Aman took was unsuccessful, they managed to partner up with Sohrab Sitaram and reopened their first restaurant in Delhi.
Ever since, Keventers has just expanded in almost every cities across the country. Today, they have become one of the most successful dairy companies in India.
Keventers Outlets (As of 2024)
According to some sources, Keventers has opened over 220 outlets across India and the GCC region. Yes, after they partnered with Sohrab Sitaram, it has helped the company to never look back during their struggle days and has attracted so many franchise-lookers across our country. Interestingly, the company is always planning an aggressive expansion strategy in India. Keventers is currently planning to open an average of 50-55 new stores each year for the next five years down the line. This growth plan and strategy being planned and made by Keventers add 250 more stores to the existing count over the next five years. This strategy from the company also proves that, they will thrive in the Indian market in the coming few years. When it comes to geographical distribution within India, Keventers has a strong presence over 65-70 cities in India. They have a significant concentration in the Northern region, followed by the East and Western India. On the other hand, the Southern part of India seems to be an great opportunity for the company for further expansion. Now, in the GCC region, Keventers has already established their outlets in Sharjah, Dubai, and Oman. Other than this, they are also planning to open up more stores in Abu Dhabi in the coming few years. So, the brand is also making a very strong presence in the international market as well.Keventers Franchise Models
Keventers is known for operating in two main formats and they are food court locations within malls and standalone high-street outlets. So, the size of stores you choose for their franchise will vary based on the format you are choosing. Now, Keventers offer various franchise models to franchise-seekers and aspiring entrepreneurs in our country. Here are the different franchise models that they offer and you can choose from:-- Kiosks - One of the easiest and quickest franchise models that one can get and open from Keventers is Kiosk. Keventers offers Kiosks franchise format which are highly suitable for high footfall areas such as malls, busy streets, or any commercial complexes. These kiosks from Keventers are designed to serve customers efficiently and it requires less space as compared to other formats. Additionally, a Kiosk franchise model generally has fewer menu options as compared to other ones.
- Standalone outlets - Standalone outlets or franchise formats are larger ones and are slightly more expensive as compared to a Kiosk model. This type of franchise setup can accommodate seating for customers who prefer to enjoy their milkshakes in a more relaxed environment and is not in a hurry. These outlets are typically located in prime locations where people can easily get one and check out their menu options. Additionally, the design of such franchise models are very attractively done so that more customers can come in and enjoy.
- Express format - This franchise format offered by Keventers are a compact setup which primarily focus on quick service and takeaway options. If you are willing to serve both type of customers who are in a hurry and who are willing to enjoy sitting down at your outlet then this is the franchise format for you. This type of franchise format is ideal for locations with limited space or where customers prefer grab-and-go options without seating facility.
Keventers Franchise Cost in Brief
Keventers has proved to be one of the most successful franchises in India. So, to be a part of such a successful venture, investing proper and adequate amount is necessary. Your franchise must have everything that a Keventers store would have so that you can satisfy your customers with the same taste and food quality that you serve. Now, one must know that the total investment requires to start Keventers franchise in India is between Rs 20-50 lakhs. Yes, the total investment can depend on the type of franchise you choose and where you are willing to open your franchise. If you own a land then you might need to invest less but, if you are taking a land on lease then the total investment could be higher than the average amount mentioned. Here are the complete breakdown of other necessary expenses that you are required to make when you take Keventers franchise:-- Franchise Fee taken - Rs 9 lakhs
- Collateral Charges taken by Keventers - Rs 1 lakh
- Contractor Charges - Rs 7-8 lakhs
- Equipment and Machinery Cost - Rs 7-8 lakhs
- Franchise setup cost - Rs 3 lakhs
Eligibility Criteria and Requirements for a Keventers Franchise
Keventers is one of the most reputed companies in the dairy franchise industry in India. So, do not apply for their franchise option if you do not fit in their eligibility criteria or requirements. To become eligible for a Keventers franchise, potential businessmen or aspiring entrepreneurs need to meet the basic criteria and requirement. Here are some of them that you need to follow:-- There is no specific age requirement to open a Keventers franchise in India but, it’s always better to be 21 years old and above.
- Potential franchisees or aspiring entrepreneurs must have a little knowledge of the local market, possess some basic business understanding, and must have a little experience in the food industry. Having a experience on related field is highly preferred by Keventers but, they are not mandatory. Additionally, having a good communication skill and soft skills in this business is a must.
- Make sure that you have proper investment capability when you are opening or planning to open a Keventers franchise in India.
- Having a criminal background or is into criminal activity will not be tolerated by the officials and your application will be rejected straightaway.
- Potential franchisees should hire a minimum of two or three employees who will work in the franchise. They must know how to handle many customers at a same time, handle finances, manage customer orders, and serve milkshakes effectively.
How to Apply for Keventers Franchise?
To successfully get a Keventers franchise in India, make sure that you have followed all the eligibility criteria and requirements and the next step is the application process. Most reputed brands cancel applications, if they have not followed the steps properly or have skipped them. Similarly, to apply for Keventers franchise in India here are the steps that you need to follow:-- Make sure to visit the official website of the company.
- After you visit the official website of Keventers, search for the “Contact Us” option.
- You could even search for the “Careers” options and click on it on the official website.
- After you click on it a new page will open up where you will find “Write Us” option. Make sure to click on that option.
- After clicking on this option you will be asked to write the officials of why you are contacting them. Make sure you show your intention of why you are contacting them very clearly.
- After you have submitted an application form, the officials from the company will contact you within the next 24-48 hours.
Total Investment Required for Keventers Franchise
Starting a Keventers franchise means you are required to make proper investment. You do not want to miss out the features which other Keventers stores has to attract new customers. So, to attract customers and gain their attention, you are bound to make investments. So, the total investment required to start Keventers Franchise is between Rs 20-50 lakhs. If you are willing a Kiosk franchise model, the rough amount to open one would be between Rs 15-20 lakhs. For the bigger ones make sure you have all the machines, equipment, and raw materials to make milk shakes for customers. Some of the other investments that you need to make are the following:-- Furniture
- Security cameras
- Interior design
- Exterior design
- Electricity supply
- Water supply
Is Keventers Franchise Profitable : Profits and Margin?
Keventers is surely one of the most profitable franchise that one could go for. The amount that you invest in this business will surely be worth it. It is only because, the company focuses quite a lot on the quality of food that they are offering to customers. They have always been known for great quality with competitive price in the Indian market. This simple formula from the brand has made it a profitable company and its franchises as well. Keventers franchise can be a profitable business and be a good source of income. It can provide you a potential profit margin of around 20% or more. The franchise has the capacity to generate sales ranging between Rs 3 lakhs to Rs 5 lakhs. But, this is only possible if you have opened the franchise in a very prime location where people can easily come and grab one of their products. But, we all know that the profit margin is directly dependent on the gross sales per month. So, the more sales you make the more profit you can earn from this business. In order to achieve that, you are required to open a Keventers store or franchise in a location where the demand for that product is always high.Area Requirement for Keventers Franchise
| Franchise Model | Area (sq ft) | Investment (Rs) |
| Kiosks | 60-150 | 15-20 lakhs |
| Standalone outlets | 100-250 | 20-50 lakhs |
| Express format | 150-250 | 20-50 lakhs |